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BUTTERBALL® INTRODUCES NEW DELI PRODUCT UPGRADES AND NEW FLAVOR

Garner, N.C., (May 19, 2015) – Butterball gives consumers renewed reasons to shop the deli counter this Spring with the introduction of twelve upgraded flavors. As part of its deli renovation, Butterball revealed a new signature Naturally Roasted Thanksgiving Turkey Breast flavor that allows consumers to enjoy the same first-class holiday taste in the deli all year long.

Each of the following renovated deli turkey and chicken items provides consumers with a premium eating experience and wholesome ingredients at an affordable price. Additionally, redesigned packaging now features consumer-preferred benefits and product certifications.

• Thanksgiving Turkey Breast – NEW!
• 37% Less Sodium Turkey Breast
• Oven Roasted Turkey Breast
• Cracked Pepper Turkey Breast
• Mesquite Smoked Turkey Breast
• Smoked Turkey Breast
• Honey Roasted Turkey Breast
• Cajun Style Turkey Breast
• Deep Fried Turkey Breast
• Oven Roasted Chicken Breast*
• Buffalo Style Chicken Breast*
• Garlic and Herb Rotisserie Style Chicken Breast*

All of Butterball’s reformulated deli flavors are:
• Naturally roasted
• American Heart Association® Certified
• American Humane Certified™
• Produced with no nitrates or nitrites
• Made with natural sea salt
• Gluten free

“Consumers want wholesome deli products at a reasonable value, and that’s exactly what we’re delivering,” says Michelle Lieszkovszky, deli brand manager for Butterball. “Our upgraded deli line provides consumers with a unique combination of benefits, demonstrating our continued commitment to providing higher-quality flavor the whole family will love.”

Butterball Premium Deli products are now available in select markets and select retailers starting at $5.99/lb. For more information on Butterball products, including nutritional details and recipe ideas, visit Butterball.com, download the Butterball Cookbook Plus™ app or find us on Facebook, Twitter, Pinterest and Instagram.

* Only Butterball turkey products are certified by the American Humane Association.

About Butterball, LLC
Headquartered in Garner, N.C., Butterball is the largest producer of turkey products in the U.S. – producing approximately 1 billion pounds of turkey each year. For 60 years, the company has provided foodservice and retail products to customers and consumers around the world. As an industry leader in quality and food safety, the company employs numerous processes to ensure the health of flocks and implements recognized prevention measures to exceed food safety standards. Butterball products are currently distributed throughout the U.S. and in more than 45 countries. Butterball operates seven processing plants located in North Carolina, Arkansas, Missouri and Illinois.

For consumer questions or information, please visit Butterball.com or call 1-800-BUTTERBALL (1-800-288-8372). Visit ButterballCorp.com for corporate information about the company.

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Contact:
Jenny Englert
Edelman
312-BB-MEDIA
(312-226-3342)
Jenny.Englert@Edelman.com

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