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TECHNOMIC POULTRY REPORT FINDS MORE CONSUMERS AGREE THAT TURKEY IS A HEALTHIER PROTEIN ALTERNATIVE

April 27, 2015—Diners are increasingly looking for menu alternatives. According to Technomic’s 2015 Center of the Plate: Poultry Consumer Trend Report, 61% agree that turkey (vs. only 59% for chicken) is healthier than beef or pork. In addition, more consumers prefer to order turkey-based substitutes such as turkey burgers and turkey bacon for breakfast, lunch and dinner, as these products tend to be more familiar to diners than chicken-based substitutes.1

Butterball Foodservice offers a wide variety of products to help chefs meet this growing demand, including Turkey Bacon, Turkey Breast Filets, Turkey Burgers, Turkey Thigh Roast and Turkey Breakfast Sausage Patties. With a stockpile of recipes and product information on the new Butterball Foodservice website, chefs have unlimited access to great turkey ideas like:

Thai Turkey and Crispy Vegetables Wrap—Warm, shredded turkey (instead of pork), peanut sauce and crisp veggies wrapped in a flour tortilla.
Hawaiian Turkey Burger—Turkey burger (instead of beef), grilled pineapple, fresh cucumber, arugula, green onion and sweet soy sauce on a buttery toasted bun.
Classic Caesar Salad—Turkey medallions (in place of chicken), grilled romaine lettuce, shaved Parmesan cheese and croutons with a classic Caesar dressing.

Richie Jenkins, Senior Director of Marketing for Butterball Foodservice, says, “The new Technomic Poultry Report validated much of what we are seeing in foodservice. Interest in turkey usage throughout the menu continues to grow as patrons seek out healthier protein alternatives and chefs use products that consumers will love to order any time of day.”

For product information, recipes and menu ideas, visit www.ButterballFoodservice.com.

About Butterball Foodservice:
Butterball, headquartered in Garner, N.C., is the largest producer of turkey products in the U.S. – producing more than 1 billion pounds of turkey each year. For more than 60 years, the company has provided foodservice and retail products to customers and consumers around the world. As a division of Butterball, LLC, Butterball Foodservice is committed to ensuring anyone can serve America’s favorite turkey with confidence. Operators trust the Butterball brand to always deliver consistently high-quality products and superior customer service. For menu inspiration and information on the wide variety of turkey products available, visit www.ButterballFoodservice.com. Find us on Facebook at www.facebook.com/ButterballFoodservice and follow us on Twitter at https://twitter.com/Butterballfs.

MEDIA CONTACTS:
Chelsea Simpson
Marriner Marketing
chelseas@marriner.com
410.715.1500 x132

Stephanie Llorente
Butterball
sllorente@butterball.com
919.255.7944

1 2015 Technomic Inc. Center of the Plate: Poultry Consumer Trend Report

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